Radical newness: three brands to watch

Faded and Like Butter by Topicals
Three brands have captured my attention by radically shifting the conversation around beauty. One of these brands, Topicals, launched with Like Butter, a hydrating mask, and Faded, a brightening treatment, using clinically-proven ingredients.

It’s exciting to live in an era when anyone with enough will can up and start a beauty brand. It’s not easy, it’s not inexpensive, and there’s a lot of noise to break through.

Three brands that have radically differentiated themselves from typical conversations in the beauty world: 19/99 Beauty, MOB Beauty, and Topicals. Read more to find out how.