An attempt at conscious beauty consumption
If you’ve ever wondered why I named this blog Plateau Beauty, it’s because I felt that, as a woman in my 30s, I had reached a plateau of sorts. Brands weren’t speaking to me. Influencers weren’t speaking to me. Many of the ubiquitous trends didn’t make sense for me, and the advice often given to women my age felt restrictive and old fashioned.
You’re curious about getting into makeup, but have no idea where to begin. It can be difficult to know where to even start to research which brands are cruelty free, feature great diversity and representation, and have positive marketing messaging.
Here, a suggested capsule collection for the makeup beginner, featuring an assortment of products you can get easily online from Sephora Canada and Shoppers Drug Mart.
Auric is a new brand founded by makeup artist and beauty influencer Samantha Ravndahl. As someone with a love for all things radiant, I was intrigued by the Glow Lust radiant luminizer. I wanted to see how it compared to Charlotte Tilbury’s Hollywood Flawless Filter (clearly the inspiration behind Auric’s version).