Minimalist Beauty for Canadians
Auric is a new brand founded by makeup artist and beauty influencer Samantha Ravndahl. As someone with a love for all things radiant, I was intrigued by the Glow Lust radiant luminizer. Now that I’ve made the switch to cruelty free beauty, I’m glad to have an alternative to Charlotte Tilbury’s Hollywood Flawless Filter (clearly the inspiration behind Auric’s version).
I never thought I’d write an essay about how motherhood has profoundly changed my relationship to beauty, but here we are. I suppose it’s more the relationship with myself that feels profoundly changed, but since that’s wrapped up in my love for beauty, it’s all connected.
It’s exciting to live in an era when anyone with enough will can up and start a beauty brand. It’s not easy, it’s not inexpensive, and there’s a lot of noise to break through.
Three brands that have radically differentiated themselves from typical conversations in the beauty world: 19/99 Beauty, MOB Beauty, and Topicals. Read more to find out how.
Hi! This blog hasn’t been updated in quite some time, and so much has changed in the intervening years. When I started Plateau Beauty, I was obsessed with trying out and becoming an expert in every possible product and launch. Newness drove the industry (it still does) and over-spending was the norm, to the point where I amassed a collection I couldn’t possibly use in a lifetime.
Fast forward to today. Two massive events have completely transformed my relationship to beauty. We’re a year into a global pandemic, and I became a mom. Phew.