Do you have a signature makeup look, or do you like to mix it up? I used to love mixing it up, but now that my toddler is in daycare, my mornings are super busy. I had been looking for a way to ramp up my 5-minute makeup routine, and the silver bullet has been this simple and chic eyeliner look that barely added 60 seconds to my routine.
If you’ve ever wondered why I named this blog Plateau Beauty, it’s because I felt that, as a woman in my 30s, I had reached a plateau of sorts. Brands weren’t speaking to me. Influencers weren’t speaking to me. Many of the ubiquitous trends didn’t make sense for me, and the advice often given to women my age felt restrictive and old fashioned.
You’re curious about getting into makeup, but have no idea where to begin. It can be difficult to know where to even start to research which brands are cruelty free, feature great diversity and representation, and have positive marketing messaging.
Auric is a new brand founded by makeup artist and beauty influencer Samantha Ravndahl. As someone with a love for all things radiant, I was intrigued by the Glow Lust radiant luminizer. I wanted to see how it compared to Charlotte Tilbury’s Hollywood Flawless Filter (clearly the inspiration behind Auric’s version).
I never thought I’d write an essay about how motherhood has profoundly changed my relationship to beauty, but here we are. I suppose it’s more the relationship with myself that feels profoundly changed, but since that’s wrapped up in my love for beauty, it’s all connected.
It’s exciting to live in an era when anyone with enough will can up and start a beauty brand. It’s not easy, it’s not inexpensive, and there’s a lot of noise to break through.
Hi! This blog hasn’t been updated in quite some time, and so much has changed in the intervening years. When I started Plateau Beauty, I was obsessed with trying out and becoming an expert in every possible product and launch. Newness drove the industry (it still does) and over-spending was the norm, to the point where I amassed a collection I couldn’t possibly use in a lifetime.
Fast forward to today. Two massive events have completely transformed my relationship to beauty. We’re a year into a global pandemic, and I became a mom. Phew.